OffPriceGolf.com is the retail arm of H2 Golf. The website is an online retail shopping site offering all manner of golf equipment, focusing on closeout products. For this reason, the actual product offered on the website varies based on market conditions and product availability. However, it is the experience of the management team (80 years combined) that there are always closeout products available in the golf business.
Using the variety of different brands and products offered by OffPriceGolf.com, the company can build its database, H2 Direct, through the purchases made on the site even though the brand may not be an H2 Golf brand. The target consumer, a “price sensitive” shopper, is consistent with the target market of Harry Taylor, a golfer looking for quality products at a fair price. For this reason, Management believes OffPriceGolf.com and Harry Taylor Designs benefit one another as they feed the H2 Direct database.